Reduced Costs
Story highlights:
Hyland’s Nuxeo Platform for DAM standardized workflows and processes.
Though used widely, the platform’s configurability was flexible enough for individual team requirements.
Workflow adjustments were made quickly and without IT involvement using the low-code Nuxeo Studio tool.
Today’s apparel industry depends on the power of imagery — and the ability to adapt with quick-changing trends. For the modern retailer, high-quality images can be the difference between a quick sale and a swipe-past on social media.
Name brands like Hyland’s customer, a top 15 global apparel company, don’t have time to lose images in siloed and disorganized content repositories, reshoot products or wait on approvals from people outside of the department.
Hyland's Nuxeo Platform for DAM helped its customer take on the unique challenges of managing digital assets worldwide for an array of clothing and accessory brands.
Reduced costs and saved time by eliminating DAM silos
Apparel brands depend on images — a lot of them, sourced internally and externally. Nuxeo Platform’s global apparel customer faced high external photoshoot vendor costs, from requests for both new shoots and existing assets.
The customer wanted a globally deployable digital asset management solution that enabled self-service search and promoted reuse and distribution of current assets by e-commerce and marketing teams.
Using Nuxeo Platform for DAM, the customer centralized assets to eliminate over a dozen digital asset management silos, reducing request times and cost per search.
Strengthened Partnerships
Simplified partnerships with branded portals
Staying on-brand visually was a major priority for this customer.
Looking good, with user-friendly and accessible design, formed a core part of the customer's corporate approach — whether for corporate marketing or retail partners. Before Nuxeo DAM, retail partners used a bare-bones file transfer service to access assets and could potentially gain unauthorized access to assets exclusive to their competitors.
With Nuxeo Platform for DAM, the customer created a branded portal for retailers. This made it easy for retailers to access their current e-commerce photography, and it allowed Hyland’s customer to track use within the portal. The impact: Retailers see only the images they are allowed to use, and each retailer’s exclusive content remains fully secure.
Standardized Process
Standardized processes
Before Nuxeo Platform for DAM, processes and workflows were dramatically different from one marketing team to another, or even from one asset to another. Job transfers between roles in the marketing department were difficult, with training required even for internal hires to related teams.
Hyland’s customer used the DAM solution to optimize workflows and automate them. This created a workspace that not only improved day-to-day business operations, but also improved relationships and professional development across the marketing department.
You may also like: