Pushing the boundaries of enterprise content

• The role of enterprise content is changing: Content is the foundation for digital transformation, and organizations must lean into cloud and AI technology to generate the greatest value.

• Innovative technologies unlock profound insights from unstructured data: AI-driven content, process and application intelligence solutions give structure and purpose to unstructured data, enabling you to leverage and activate your enterprise content and unlock new opportunities for growth.

• Hyland Content Innovation Cloud™ unites content across the enterprise: Fragmented content across repositories hinders business, but Hyland’s unified content, process and application intelligence platform uses a federated cloud architecture to deliver a unified view of all enterprise content.

• AI-enabled processes and applications can improve productivity: Workflows can dynamically adapt to changing business needs, assist in decision-making and optimize operations in real time, and application intelligence enables seamless integrations and dramatically shorter application development timelines.

Efficiently managing the growing volume of enterprise content and generating the greatest value from it are the obstacles of the age. Overcoming those obstacles with smart new technology is an opportunity most enterprises haven’t tapped into yet.

Fortunately, innovative technologies are emerging to address these challenges and unlock new opportunities. With the full power of AI and cloud, you can unlock profound insights from your enterprise content, fundamentally redefining how you operate and engage with those you serve.

Let’s look at how you can push the boundaries of your unstructured data and begin gathering more value and data-driven insights from your enterprise content. The impact it can have on your customers, operations and business outcomes is nothing short of game changing.

Hyland President and CEO Jitesh S. Ghai has a bold new vision — and the technology to implement it — of what content can do for an enterprise.

The message: Content is more than just files and formats for documents, audio and video. It’s intellectual property, institutional knowledge, your brand … In short, it’s a living record of your enterprise history. And now is the time to do more with it.

“What was not possible before, is now possible through AI,” Ghai said at CommunityLIVE, Hyland’s annual user event. “You have the keys to driving transformational outcomes through digital and cloud AI applied to your enterprise content.”

But, Ghai said, incredible opportunities come with challenges. Let’s explore those challenges, and how the new era of content management can solve them for you.

Challenge No. 1: Your content is fragmented

Content is spread across an average of 21 different systems, according to Forrester. Most enterprises stash content across multiple technologies, and despite efforts to standardize it, the data becomes fragmented.

Whether it’s instances of SharePoint, Box, blob storage or a file system in your data center, the amount of data that’s cut off from holistic processes is staggering.

“Organizations are swimming in unstructured data without having a clear point of view and line of sight into how much they have and what its relevance is,” Ghai said.

With fragmented content comes fragmented processes that lead to inefficient handoffs between people, systems and departments. Overlapping tools can contribute to the fragmentation, and workflow automation (a critical part of most digital transformation strategies) becomes disconnected and ineffective. Strategic focus, Ghai said, becomes fragmented as well, making it difficult to actually innovate and deliver to your customers because your teams are looking at multiple apps and multiple screens, but never seeing the whole view.

Solution: Unify enterprise content

The vision for federated content is simple: Multiple content repositories, connected in one place, providing a unified view across the enterprise.

For example, a Hyland customer may use both Hyland OnBase and Microsoft SharePoint. Content Innovation Cloud uses unique federation capabilities to cloud- and AI-enable enterprise content and unstructured data across these repositories, making it accessible and available for content, process and application intelligence tools, without moving it from its home.

Simply put, with this content federation strategy, Hyland meets you where you are. Smart, complete-view work can happen:

• Across environments: Enable your solution, whether it’s in AWS or another public cloud, on-premises or in a private data center.

• Across repositories: Unify enterprise content across repositories to deliver greater value.

• Across workflows: Integrate content seamlessly with existing processes to enhance productivity and streamline operations.

This new concept of content management sets the foundation for the future of digital transformation. It’s all about unifying enterprise content and making it accessible to the people and technology that put it to work.

Challenge No. 2: Your unstructured content isn’t bringing you value

Organizations generate massive amounts of unstructured content — formats like emails, contracts, digital conversations, videos and AI-generated outputs produce lots of valuable data, but it’s difficult to find it and use it.

That’s the challenge: How can you unlock the insights hidden within?

Unstructured data makes up between 60-80% of enterprise content, according to Forrester. Legacy ECMs — constrained by the technology of the day — faced challenges finding, processing and activating unstructured data. This left a data gap for organizations, forcing them to operate without a complete view.

With AI, those legacy constraints are gone.

Solution: Unlocking actionable insights via content intelligence

Organizations want to be more data driven, Ghai said, and by AI-enabling enterprise content, they can be.

Whether your content is stored in SharePoint, Google Drive or another third-party storage, ideally you can unlock contextual intelligence across all repositories. With legacy content management, it’s nearly impossible.

However, by unifying enterprise content and AI-enabling the unstructured data it contains (alongside the easier-to-process structured data), organizations can curate, enrich with metadata, organize and group by relevance trillions of previously unused data points. With this prep work completed, content intelligence tools can:

• Apply structure to formerly unstructured content across repositories, such as SharePoint, OnBase, etc.

• Query content using natural language such as asking a question to gain deeper insight

• Summarize results and provide actionable insights without requiring the user to open and read through multiple documents

• Provide links to and highlight information sources within multiple documents from various repositories, enabling users to explore further and validate AI-generated responses

• Unlock a multitude of use cases by leveraging generative AI (gen AI) and AI agents to address various business needs

Challenge No. 3: Missed opportunities for intelligent automation

Many enterprises are leveraging intelligent automation tools such as intelligent document processing (IDP) as part of their digital transformation journeys. Many … but not enough: Just 30% of content business leaders take advantage of AI-enabled automation, according to a recent Forrester study commissioned by Hyland. Many organizations still lag in adopting new technologies and realizing the powerful results.

With the rise of AI-driven automation, the potential benefits are greater than ever. Compared to modern solutions, legacy automation tools can’t react quickly to changing business needs or dramatically alter the arc of productivity. However, McKinsey found that organizations using AI-driven automation achieved a 40% improvement in productivity. Essentially, your unrealized efficiencies are a lost opportunity.

Process intelligence is the first step toward capturing a new level of results.

Solution: AI-enabled process optimization

With process intelligence — a key component of offerings like Hyland Automate — your workflows can dynamically adapt to changing business needs, assist in decision-making and optimize operations in real time. One Hyland customer realized a 50% reduction in processing time by implementing Automate.

By combining the power of Automate, content intelligence and AI, Hyland enables systems to learn, adapt and make recommendations. And with each new release comes more AI capabilities, which will allow Automate to become smarter, more adaptable and more powerful.

Challenge No. 4: Building and deploying custom applications takes too long

The queue for application development requests tends to grow, and in fast-changing business environments, it’s difficult to stay agile and on-target when you’re waiting in line. Whether the IT team is understaffed for tackling customizations and new development — or hiring the right team members has proved challenging — waiting for weeks, months or years for the right application to get coded, tested and deployed isn’t good business.

Solution: Use AI to accelerate application development

With AI-enabled development, there’s a better way to build, customize and deploy new solutions than queuing up for your turn: Don’t code what you need — tell your application what you need.

Application intelligence leverages gen AI to drive the development process. Imagine creating sophisticated, intelligent applications without extensive coding. Instead of coding an entire workflow application, you could simply click a “Generate with AI” button and use natural language to describe your needs: I need a process for onboarding investment clients. I need the new clients to provide three personal documents for identity verification, and I want them to fill out our standard privacy agreement form.

By harnessing the power of AI and automation, application intelligence empowers you to not only solve the challenges you face today, but also rapidly evolve as your needs change.

In addition to creating entirely new, tailored solutions that address unique business challenges, organizations use application intelligence to embed AI-driven insights into business systems and aggregate content across silos. By seamlessly integrating intelligence into tools like Salesforce and Workday, organizations drive more informed decision-making across the enterprise.

Application intelligence unlocks a world of new possibilities for businesses, transforming the way they develop applications and embed intelligence into the mission-critical business systems they rely on every day.

Launch your new content era

We designed Content Innovation Cloud to unlock the full potential of unstructured data, meet you where you are, and guide you toward unprecedented efficiency and insight. By leveraging AI and cloud technologies, you transform your enterprise content into a more powerful asset, driving digital transformation and unlocking new opportunities for growth.

To get started, contact us.

As the trusted custodians of your content, we look forward to seeing what innovations you bring into the world.